It's time to
Redefine Hydration.
It's time to take hydration seriously.
Stop buying into conveniently packaged flavor enhancers designed to keep you thirsty.
Start hydrating the way nature intended.
"I thought you needed sodium to hydrate?"
It's not actually that simple.
The average American consumes more than double the recommended daily amount of sodium in their diet.
Adding more through salty hydration drinks can actually dehydrate you and make it harder to replenish liquids over time.
True Hydration is the only hydration product on the market that contains zero sodium.
How we're different

Backed by
Clinical studies.
A study conducted by the University of California San Diego (UCSD) found that 12 oz. of our formula hydrated faster, longer, and better than 16 oz. of plain water.